17 Apr
Weekly Update
Great week.
I’ve been writing code almost all the time, so very little tweeting or writing, but it’s all good. Everything we have in development is coming along nicely, but we’re still a way off having anything near launch.
It gives me plenty to be happy about but not a lot to talk about.
As promised last week, I sent out the invitations for the iPhone Developer community group. The response has been great, and I really appreciate it. Around a third of the developers already signed up to the Google group, and I should be able to announce everything and move it forward soon enough. I used a free MailChimp account to get the bulk emails sent out, I was very impressed - a great experience. Definitely recommended if you need to email up to 100 people at once.
Also worth adding this week, Easter came and went, and there wasn’t a peep of a promotion in the App Store. A little surprising, given that there had been special categories for most holidays or occasions. We weren’t counting on it, or on our game being included if it happened, but it did put a bit of a dampener on the Easter edition of Sneezies. Although it did okay for a few weeks there, for the most part I think it just distracted sales away from Sneezies, rather than creating any extra awareness or market. As cute and awesome as they are, it probably wasn’t worthwhile having Craig do a full new set of Sneezies graphics for the Easter version, we put a lot into it, and that raised the break even bar.
I’m happy with what we released, it’s got a nice feel and the new graphics are cute, but if anyone suggests a special holiday version of one of our games next year, I’ll probably vote against it.
Anyway I can’t complain overall, now that that’s all over with I feel more energized and focused on new game development.
—— ELSEWHERE ——
It might be worth keeping an eye on this blog, the developers are trying to make an iPhone game in 30 days.
Owen Goss posted an explanation of his 6 months developing Dapple.
AppVee posted a round-up of published sales figures, so you can see the wild variation in the iPhone market. It won’t make it any easier to evaluate the marketplace or predict your fate, but it’s an interesting read all the same. And Veiled Games returned to their blog to share some more sales figures. The Up There graph is not to be missed, it’s probably the starkest and most obvious indication of how important iTunes featuring can be to the success of an iPhone game that you’ll find anywhere. See if you can guess which part of the graph is from when they had a much sought after slot on the “New and Noteworthy” list. We still cross all our fingers and toes every week in the hope that Sneezies will get a slot in one of those lists, and one look at the Up There chart will leave you in no doubt why…
See you next week :).




